Workaid focuses on assisting businesses in the healthcare industry by providing dedicated partners for various operational tasks. Initially starting on Upwork through a connection of Je, WorkAid aimed to expand its reach beyond the platform.
Developing a branding guide
Our main task was to develop a branding guide that effectively communicates their values and services. We created a brand identity based on Workaid’s original logo to ensure consistency and build trust. The new branding was designed to improve clarity and make Workaid a reliable partner in the healthcare sector.
The strength in collaboration
Bert partnered with us to tap into our diverse skills and strategic approach. Together, we tried to reach out to potential clients beyond Upwork, which was essential for growing Workaid’s visibility and uncovering new business opportunities.
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